CEA's Gary Shapiro reinforces significance of human touch at C.E.S.; Monster exemplifies with "Gratitude" from Earth, Wind and Fire

by Scott Jacobs.

Consumer Electronics Association chief Gary Shapiro stands-up for the Consumer Electronics Show, contending that high-tech evolution still requires that personal experience. 

Writing in Forbes, Shapiro says, "Bill Gates once told me that Microsoft was made by trade shows like CES. Indeed, every large company started as a small company that needed to attract investors, partners and customers quickly and efficiently. The best place to accomplish all three? At a tradeshow. Indeed, the entire CES is run with a basic principle: that anyone with an idea should be able to present it inexpensively. Companies and careers have been made at trade shows – and our world has been changed by them as well." 

A good example of the human element at the C.E.S. are the professional gatherings, such as the annual Monster Retail Awards and Concert. The Monster event recognizes individuals and companies as best Monster retailers in specific categories, including highest achievers in growth, highest percentages of total Monster product sales, and dollars-per-store sales. 

 “Monster is proud of our record of bringing iconic performers and powerful live music to CES for our awards show,” Monster chief, Noel Lee, said in a press release.

At the 2012 CES, Monster announced a collaboration for a new line of advanced consumer electronics products inspired by the iconic band, with Earth, Wind & Fire. The first product to be released under the partnership alliance is "Gratitude™" (SRP: $229.95), specially created high-performance in-ear headphones that combine leading-edge Monster audio technologies and engineering with the music and sound expertise of the legendary Earth, Wind & Fire. 

Earth Wind and Fire performed at last year's Monster Awards, who were joined for encores by Stevie Wonder and Deniece Williams- chronicled by DemoCast in this original newsvideo.

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